Beauty is no longer just about looking good—it’s about feeling good, aligning with your values, and making conscious choices. The halal beauty industry is booming, blending faith, ethics, and innovation to create products that cater to a growing global audience. With the market projected to hit $54 billion by 2027, here are the top trends redefining self-care in 2025.
Clean & transparent beauty
Consumers want skincare and makeup free from harsh chemicals, alcohol, and animal-derived ingredients. Brands are making transparency a priority, clearly labelling halal certifications and even offering QR codes to track ingredient sources.
Men’s halal grooming rises
Halal beauty is no longer just for women. In 2025, beard oils, sulphate-free shampoos, and skincare tailored for men are growing in popularity, allowing them to maintain grooming routines without compromising their beliefs.
Sustainability becomes the standard
Eco-conscious packaging, ethically sourced ingredients, and refillable beauty products are at the forefront of the halal beauty movement. Brands are stepping up with compostable sheet masks and refillable lipstick tubes to minimise waste.
Personalised skincare revolution
Using AI and apps, brands now create halal-certified skincare tailored to individual skin types and concerns. Expect custom serums and moisturisers designed specifically for your hydration and anti-aging needs.
Multi-functional makeup
Makeup is no longer just about coverage—it’s about skincare benefits, too. Think halal foundations with SPF, lipsticks infused with argan oil, and mascaras that nourish lashes while enhancing your look.
Beauty meets wellness
Skincare is becoming a holistic experience, with products infused with calming ingredients such as lavender and chamomile. From stress-relieving mists to turmeric face masks, halal beauty now supports overall well-being.
Tech transforms shopping
Virtual try-on apps and blockchain-based ingredient tracking are making halal beauty more accessible. Now, shoppers can scan a product to verify its halal certification, ingredient list, and ethical sourcing.
Halal beauty goes global
Once considered niche, halal beauty is now mainstream. Major retailers such as Sephora and Ulta are expanding halal sections, and global demand is driving innovation, inclusivity, and ethical beauty practices worldwide.
The halal beauty industry is proving that self-care and values can go hand in hand. Whether you’re into clean ingredients, sustainability, or personalised skincare, 2025 is set to be an exciting year for conscious beauty lovers everywhere.
