Kais Zribi, general manager for the Middle East and Africa, Coursera speaks to Sara Naveed on the education market in the region, how artificial intelligence (AI) is impacting this industry and what can reduce the dependence of Qatar on an expatriate labour force.
QH: Tell us about the major trends in the Qatar job market shaping the skills landscape.
Zribi: The job market in Qatar is undergoing a significant transformation, driven by several key trends reshaping the skills landscape. The technology sector, particularly in areas such as cybersecurity, software development, and data science, is experiencing a surge in demand. This is part of Qatar’s strategic move to diversify its economy from traditional oil and gas to a knowledge-based economy, with digital transformation as key.
Qatar is making substantial investments in education and research to attract global talent and develop local expertise in STEM (science, technology, engineering, and math) fields. This aligns with the nation’s long-term vision for sustainable development and economic diversification. Additionally, government initiatives are fostering entrepreneurship and small business development, spurring innovation, and creating new job opportunities within the SME sector.
QH: How do you recommend that educators navigate the future of education in the age of Generative AI (GenAI)?
Zribi: GenAI is poised to revolutionise education by ushering in a new era of personalised and interactive learning at scale. For educators, this presents both challenges and opportunities. The integration of AI tools such as ChatGPT into the learning environment can provide students with 24/7 support, personalised feedback, and tailored learning experiences, leveling the playing field and enhancing educational outcomes. However, it’s essential for educators to maintain a balanced approach. While AI can assist in delivering content and providing support, the role of human teachers remains irreplaceable. Educators should focus on fostering critical thinking, creativity, and collaboration–skills that AI cannot replicate. By embracing AI ethically and effectively, educators can create a dynamic learning environment that prepares students for the future job market.
QH: What is your outlook on the rising focus on technology and data science skills among Qatar’s students?
Zribi: Learners in Qatar, like their global counterparts, are recognising the rapid and profound changes occurring in the job market, particularly driven by advancements in AI and technology. This shift is evident in the increased proficiency in technology and data science skills, which have risen to 40 percent and 42 percent, respectively. This reflects a proactive approach to acquiring the skills necessary to remain competitive. The latest Coursera Global Skills Report 2024 highlights this trend, showing that Qatari learners are keen to equip themselves with both the technical and human skills required to navigate an evolving landscape.
QH: Why is there an increase in the number of learners in Qatar, and what does it signify for the job market?
Zribi: The rise in the number of learners in Qatar is a clear reflection of the nation’s dedication to education and its strategic vision for future growth. This trend aligns seamlessly with Qatar’s National Vision 2030, which emphasises bridging talent gaps through extensive upskilling initiatives and fostering a dynamic workforce. The government’s investment in specialised training and comprehensive upskilling and reskilling programmes is pivotal in creating a digitally adept and competitive talent pool.
Coursera saw a 32 percent year-over-year increase in new learners from Qatar joining the platform in the first quarter of 2024. Moreover, in the EMEA region, Qatar has the second highest percentage of Coursera learners relative to its population. The surge in enrolement underscores a strong appetite for acquiring job-relevant skills among Qatari learners. High demand in areas such as data analytics, project management, and cybersecurity signifies a forward-thinking workforce that understands the critical importance of continuous learning and skill development.
QH: What courses are most interesting to the Qatar market that will equip the local population enough to move away from skilled labour overseas?
Zribi: Learners in Qatar are increasingly focusing on a diverse array of courses that provide both technical and personal development skills, which are essential for a modern, knowledge-based economy. Popular courses such as “English for Career Development” by the University of Pennsylvania and “Learning How to Learn” by Deep Teaching Solutions help build crucial personal skills like effective communication and efficient learning strategies. These skills are foundational for any career path and can significantly boost overall job performance and adaptability.
In addition to personal development, there is a strong interest in technical courses that equip learners with skills in data science, project management, and IT support, relevant in today’s digital economy. The focus on a broad mix of business, technology, and personal skills ensures that the local population is well-prepared to take on high-demand roles within Qatar, reducing the reliance on skilled labour from overseas.
