PM HE Sheikh Mohammed bin Abdulrahman Al Thani opens DJWE 2024

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Under the patronage of His Excellency, Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, the Prime Minister and Minister of Foreign Affairs, the Doha Jewellery & Watches Exhibition (DJWE) 2025 opened to the public on January 30th at Doha Exhibition and Convention Center (DECC). The 21st edition, organised by Qatar Tourism and brought by Visit Qatar, was inaugurated with a ceremony attended by HE Mr. Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar, and Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar. The event also welcomed various ministers, ambassadors, and dignitaries.

Commenting on the opening of the exhibition, HE Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar remarked: ““The Doha Jewellery & Watches Exhibition is a prime example of Qatar’s ability to host world-class events that captivate global audiences, showcasing our growing status as a leading MICE destination in the region. This prestigious event not only celebrates the artistry of luxury craftsmanship but also aligns with our vision to create an ecosystem that attracts international business and encourages cultural exchange. As we unveil the 21st edition, we are delighted to offer industry professionals and global visitors the opportunity to engage in exclusive networking opportunities, while experiencing the unique fusion of heritage and modernity that defines Qatar. This year’s exhibition brings together the world’s most esteemed brands and designers, highlighting the artistry and innovation that define the industry.”

QNB, the platinum sponsor of DJWE 2025, reiterated its longstanding commitment to this prestigious event. Commenting on this sponsorship, QNB Group Chief Executive Officer, Mr. Abdulla Mubarak Al Khalifa, said: “We are proud to always be among the first financial institutions to support local brands and provide encouraging incentives to Qatari entrepreneurs in all sectors and be a part of their success story. Sponsoring this prestigious event confirms the values of the QNB brand focused on bringing the culture of excellence and success to our business.”

The week-long exhibition will feature exquisite collections, statement pieces, and innovative designs from over 500 brands including Al Fardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty-One East, Al Muftah Jewellery, Blue Salon, Bvlgari, Arts and Gems and much more. In addition, the exhibition will host a diverse range of international brands, as well as established Qatari designers such as Ghand Jewellery, Kaltham’s Pavilion, M Royal Collection, Al Ghla Jewellery, and emerging Qatari designers Alya Jewelery and the One & Only Jewellery, continuing its tradition of blending heritage with innovation. The exhibition will also see the return of three highly anticipated pavilions including the Qatari Turkish, and Indian pavilions, each highlighting unique craftsmanship.

Commenting on their participation, Ali Hussain Alfardan, Vice Chairman of Alfardan Group and President of Alfardan Jewellery, said: “In a historic first, this year’s exhibition marks a significant milestone as several prestigious brands, including Vacheron Constantin, Chopard, and other renowned jewelers, have chosen to showcase their collections at Doha Jewellery & Watches Exhibition before their appearance at the Geneva International Gem and Jewellery Show. He also shared: “It is a privilege to have contributed to designing a limited edition watch for Vacheron Constantin in celebration of their 270th anniversary, adding a personal touch to this remarkable milestone.

Mr. Jamil bin Mahdi Al Majed, Vice Chairman of Al Majed Jewellery, said: “We are very thrilled to participate in the 21st edition of the DJWE and display the latest luxury designs for international and local brands.”

In line with the traditions of previous editions, Al Majed Jewellery has established new exclusive partnerships with leading brands that will be unveiled during the exhibition in addition to the many brands that operate under the umbrella of Al Majed Jewellery and are achieving unique success in the Qatari market, said Mr. Jamil Al Majid.

Commenting on this year’s exhibition, H.E. Sheikh Nawaf Nasser bin Khaled Al Thani, said: “Since its inception in 1994, Amiri Gems has actively participated in raising the level of jewelry and precious watches trade in the State of Qatar in proportion to the purchasing power of Qatari citizens, which is considered one of the highest in the world. Hence, the decision to participate in the permanent annual participation in the Doha Watch and Jewellery Exhibition, from its first edition to its 21st edition this year, was the ideal strategic choice for Amiri Gems to continue presenting everything new in the world of luxury, sophistication and beauty. Finally, we would like to thank those in charge of managing the exhibition for their hospitality, management and development in a significant way, which contributes to increasing the success and reputation of the exhibition regionally and globally.”

Fifty-One East has been a proud exhibitor at the DJWE since its inception, reinforcing its position as Qatar’s premier destination for timeless elegance. Commenting on the occasion, Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, said: “We are honored to participate in the Doha Jewellery & Watches Exhibition, an event that has firmly established itself as a beacon of luxury and craftsmanship, not only on Qatar’s map but also on the international stage. Each year, the DJWE attracts a distinguished audience of collectors, connoisseurs, and clients from Qatar and around the world, reflecting the nation’s growing influence as a global hotspot for luxury. At Fifty-One East, we take pride in carefully selecting some of the rarest pieces and latest novelties from the brands we represent, ensuring they meet the grandeur and prestige of this remarkable event.”

He added, “We extend our appreciation to the organizers for their dedication to creating such a remarkable platform. We invite all visitors to explore our pavilion and discover novelties from the world’s most esteemed brands, promising a journey of exquisite wonders.”

Mr. Abdullah Almuftah Deputy Chairman of the Board at Al Muftah Jewellery, said: “Almuftah Jewellery, established in 1984, is proud to unveil an exquisite selection of jewellery and watches from prestigious global brands at the highly anticipated 21st Doha jewellery and Watches Exhibition (DJWE) 2025. With a rich heritage of being part of your cherished moments—be it weddings, graduations, or everyday elegance—Almuftah Jewellery continues to celebrate life’s big and small occasions with timeless beauty and craftsmanship.”

He also said, “‘This year’s showcase highlights the latest trends from international brands alongside classic designs, inviting attendees to discover pieces that reflect their inner elegance. From stunning bridal sets to versatile, everyday jewellery, we bring you collections that resonate with sophistication and individuality.”

“We warmly invite you to visit the Almuftah Jewellery section at DJWE 2025, where we proudly present a meticulously curated collection of luxurious international jewellery and watches. Immerse yourself in the artistry and refinement of our offerings and let us take you on a journey of enduring luxury.”

Mr. Nabil Abu Issa, vice Chairman of Abu Issa Holding, said:”We are proud to continue our longstanding participation in the Doha Jewellery & Watches Exhibition, now entering its 21st edition. Since the very beginning, we’ve been a part of this prestigious event, and it holds deep significance not only for us but also for Qatar. Blue Salon has always represented luxury and sophistication, and this year’s exhibition is no exception. We are excited to showcase a carefully selected collection of exclusive watches, including bespoke editions designed uniquely for Blue Salon and Qatar. These exceptional timepieces celebrate both the global excellence of leading brands and the rich cultural heritage of Qatar. We look forward to every opportunity to engage directly with our customers, receive their feedback, and continue to share the remarkable experience of the exhibition.”

Stephane Larher, Managing Director at Bulgari Middle East, Africa & India, said: ”Bvlgari, the magnificent Roman high jeweler and icon of contemporary Italian art of living, is delighted to participate in the 21st edition of the Doha Jewellery and Watches Fair. This year, we have the privilege of presenting the exclusive Monete necklace in Qatar for the very first time—a masterpiece that embodies our devotion to timeless craftsmanship and celebrates the profound connection between heritage and creativity. This extraordinary creation continues to nourish the dialogue between Rome and the region, a bond that lies at the heart of Bvlgari Maison’s story.”

Ali Al Khalaf, Arts & Gems Chairman, said: “At Arts & Gems, we take immense pride in showcasing our exclusive collection of fine jewellery and art, a seamless blend of timeless tradition and cutting-edge innovation. The Doha Jewellery & Watches Exhibition 2025 (DJWE) is not just an event; it is one of the most prestigious gatherings in the region and a globally renowned showcase of luxury and craftsmanship.”

”We are deeply honored to be part of this extraordinary platform that brings together connoisseurs, collectors, and visionaries from around the world. It is a privilege to present our meticulously crafted pieces at an event that embodies the pinnacle of elegance and artistry. We extend our heartfelt gratitude to the organizers of DJWE for their unwavering commitment to excellence and for creating such an extraordinary stage to celebrate the art of fine jewellery and watchmaking. As always, we ensure to bring exclusive, one-of-a-kind pieces to this esteemed event, sharing our passion for craftsmanship with a discerning international audience.”

One of DJWE’s main collaboration is with Education Above All (EAA), an initiative founded by Her Highness Sheikha Moza bint Nasser, Chairperson of Qatar Foundation. This year, EAA Foundation is partnering with Amrapali, a renowned Jewellery House, launching an exclusive new jewellery collection entitled Horizons of Heritage. The unique collection draws inspiration from blending the architectural heritage of the jewelled horizons with the traditional Indian craftsmanship for which Amrapali is renowned.

On behalf of Education Above All, Fatima Al-Nameh, said: “At Education Above All Foundation, we are committed to transforming lives through quality education. Our efforts have supported over 22 million children and youth globally, empowering them to overcome barriers and unlock their potential. The 21st edition of the Doha Jewellery & Watches Exhibition offers a valuable platform to champion our mission of providing inclusive and equitable education to vulnerable children. Through this initiative, we aim to empower future generations, ensuring that every child, regardless of their circumstances, has the opportunity to learn, grow, and thrive.”

Opening its doors from 12:00 to 22:00 from Saturday to Wednesday, 14:00 to 22:00 on Thursdays, and 15:00 to 22:00 on Fridays, this exclusive event promises to be a unique experience for attendees. Visitors can also enjoy F&B options both inside the exhibition and outside at the concourse area.

DJWE has long been established as a premier B2B and B2C jewellery and watches exhibition in the region.

A vital contributor to Qatar’s event calendar and a driver of cultural exchange and economic growth, DJWE’s reputation as a platform for business growth and creative collaboration continues to solidify each year.

For registration ,please visit: https://app.micetribe.com/register/workspaces/qbec/events/djwe25/forms/vis?focus=false

For more information on DJWE 2025, please visit www.djwe.com

To explore the latest events on Qatar’s calendar, visit www.visitqatar.com.

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