In an impactful fusion of high fashion, motorsport, tradition and entertainment, Faith Connexion and TheArsenale unveiled the inaugural Faith Active Collaboration Collection at the “Runway on the Rail” fashion show in Doha’s Design District. This launch marked an important milestone: new standards in luxury streetwear and cross-cultural innovation.
The evening was electrified by the presence of Westbrook Racing, the E1 World Championship team founded by Hollywood icon Will Smith. The event coincided with the exhilarating Westbrook E1 Racing Team, creating a powerful synergy between speed and style.
Designed by Marcela Meignan in collaboration with Maria Buccellati, President of Faith Connexion, the Faith Active Collaboration Collection draws inspiration from the aesthetics and adrenaline of racing culture. The lineup features a dynamic mix of technical fabrics, aerodynamic silhouettes, and race-inspired details.
Adding depth to this collaboration is a special capsule with Qatari brand TRZI, founded by designer Amna Ahmed Al-Misned. This partnership introduces pieces inspired by traditional Abayas, Sheilas, scarves, and ponchos, honoring Middle Eastern tradition while pushing fashion forward.
Also joining this creative alliance is Sidi, the iconic Italian brand revered for its high-performance racing boots. Their presence further reinforces the collection’s DNA; where speed, craftsmanship, and innovation collide.
“This event is more than a fashion show; it is a creative revolution,” stated Maria Buccellati. “By merging the thrill of motorsport with high fashion, we’re redefining the boundaries of luxury streetwear. The collaboration with TheArsenale and the support from Westbrook Racing and Will Smith have been instrumental in bringing this vision to life.”
“We wanted to create a collection that incorporates Middle Eastern culture by designing pieces that are bold and expressive while respecting cultural protocols,” added Marcela Meignan.
The “Runway on the Rail” event attracted VIP guests, industry insiders, and motorsport enthusiasts, all eager to witness this showcase, committed to pushing the boundaries of fashion and further solidifying Doha’s position as a burgeoning hub for cultural and creative excellence.
About Faith Connexion: Paris-based luxury fashion brand known for its avant-garde designs and collaborative approach. With a commitment to innovation and creativity, Faith Connexion continually redefines the landscape of contemporary fashion.
About TheArsenale: Creative lab and marketplace dedicated to the future of mobility, uniting independent builders and designers. Founded by Patrice Meignan, TheArsenale explores the intersection of technology, fashion, and mobility, pushing the boundaries of design and innovation.
About Westbrook Racing: Founded by Will Smith, competes in the UIM E1 World Championship, the world’s first all-electric raceboat series. The team is dedicated to sustainability, innovation, and bringing excitement to the world of electric motorsports.
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