Aisha Al Fardan today announced the launch of “Elyaka,” a new fine-jewelry label celebrating the beauty of natural pearls from the Gulf. The collection embodies a vision that marries the authenticity of the past with present-day elegance, creating designs that allow the modern woman to shine with confidence and femininity.
“Elyaka” draws its inspiration from the pearl-diving heritage and the Gulf’s rich maritime history. Each piece tells a story of simplicity, coultural identity, and beauty. Here, the pearl is not merely a gemstone but an enduring symbol that redefines everyday elegance with a fresh, contemporary approach. “In Elyaka,” said Aisha Al Fardan (Founder) , “we reintroduce the pearl as part of a woman’s daily narrative. We honor a magnificent legacy and give it new life to suit the strong, modern woman.”
The “Elyaka” collection offers a variety of designs, ranging from refined minimalism to striking statement pieces, giving women an elegant choice for every day—deeply rooted in heritage yet crafted to stand the test of time. Jewelry from “Elyaka” will be available exclusively at all Al Fardan boutiques in Qatar and UAE, with Saudi Arabia and Oman to follow soon. Each location promises an exceptional experience reflecting lasting beauty and authentic identity.
