Qatar’s National Vision 2030 lays the roadmap for the country’s development across various sectors, including economic, social, human, and environmental development (the four pillars of the Vision Statement). Future events play a crucial role in achieving the vision by contributing to economic diversification, enhancing social and cultural heritage, and building on human capabilities.
Qatar National Vision 2030 came with a purpose – to move the country away from its over-reliance on its hydrocarbon booty because of the finite nature of the resource. With the vision out in summer 2008, the MICE industry in Qatar went on an overdrive – on the spiral already created by the Asian Games held in winter 2006 which saw the participation of 45 countries with 40 sports represented.
Soon after came the 2022 FIFA bid win by Qatar in December 2010 – and it’s a documented fact that on the back of the mega-event, the Qatari economy expanded by 8 percent in the last quarter of 2021 (see SIDEBAR 2 – “Building tangible and intangible assets”)
With a sizeable proportion of the world’s population able to reach Qatar by a relatively short-duration flight, given its strategic location in the Middle East, coupled with its high level of safety and security, all contribute to making Qatar an attractive hub for hosting global events and drawing regional and global visitors.
To boot, Qatar offers a modern infrastructure with excellent connectivity through its state-of-the-art international airport, a well-developed transportation network, and a wide range of brand-new hotels and resorts for all levels of travellers’ budgets. This accessibility makes it easy and inclusive for a wide range of international visitors.
Additionally, the country’s rich cultural heritage makes it an appealing destination for events offering a diverse range of cultural attractions, including museums, art galleries, and heritage sites where attendees can experience Qatari hospitality, traditional music, and Qatari cuisine, adding a unique cultural flavour to their experience.
Over the years, Qatar has garnered global acclaim as a true trailblazer in mega events, hosting the Geneva Motor Show, Formula 1, Expo 2023 Doha and Web Summit 2024.
What the Web Summit 2024 attained for Qatar
During Web Summit Qatar 2024, 24 memoranda of understanding were signed between leading entities, including an agreement between Qatar’s Government Communications Office (GCO) and TikTok, for the social media giant to launch its first creative studio in the region in Doha. The launch of the Digital Agenda 2030 by the Ministry of Communications and Information Technology live on stage at the event also provided a clear roadmap for Qatar’s vision of a knowledge-based economy.
On Web Summit’s Center Stage, HE Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani announced a US$1 billion investment by the Qatar Investment Authority in regional venture capital to support entrepreneurs and startups. Aligned with the Startup Qatar initiative, which registered over 200 companies in four days, this reinforces Qatar’s role as a premier investment hub.
Regarding economic impact, Web Summit Qatar attendees spent an average of QR 11,000 during their stay, contributing millions to the local economy, booking over 38,000 hotel nights, with the average attendee stay in Qatar lasting six days.
Building tangible and intangible assets
PwC, in its report entitled: “A winning economic strategy- Hosting events as catalysts for growth” has detailed out the impacts of mega-events on the Qatari economy.
Cutting-edge technology: Qatar invested in state-of-the-art technology to enhance event delivery and provide a hassle free visitor experience through seamless mobility, real-time communication, digital ticketing and access control, and a wide range of interactive experiences.
Public infrastructure: Qatar’s meticulously planned and well-developed transport network can effortlessly accommodate the influx of event attendees, further bolstering the logistical efficiency of mega-events.
Sporting infrastructure: The country boasts a collection of world-class, contemporary stadiums that serve as a testament to architectural excellence. These stadiums are designed for adaptability, ensuring their continued legacy beyond the events.
Global brand and influence: With a sterling reputation for successfully hosting high-profile and complex events, Qatar holds a prominent and influential position on the global stage. This reputation extends far beyond its borders, attracting partners, sponsors, and participants from around the world.
Proprietary IP: Qatar possesses a suite of proprietary products, services, and technologies carefully crafted to enhance the event experience and engage fans in novel and exciting ways.
Brand partners: An impressive portfolio of blue-chip partnerships across various sectors and an extensive network of relationships with key individuals, reinforces Qatar’s status as an attractive host.
Tourism Facilities: A well-established network of high-quality hotels, hospitality venues, and captivating destinations ensures visitors enjoy a unique and memorable experience while attending mega events.
