Blue Lake Motors, under Al Mana Holding, partnered with premium electric car brand ZEEKR to unveil futuristic EV models ZEEKR 001 and ZEEKR X, along with the brand’s new tagline, ‘We’ll Take It from Here,’ at Barahat Msheireb.
Attendees were captivated by the harmonious fusion of innovation and elegance, fully embracing ZEEKR’s forward-thinking vision for automotive excellence and exploring the avant-garde design ethos of the brand.
During the immersive exploration of the advanced technology behind these luxurious EVs, Cannon Wang, MENA Regional Director of ZEEKR Technology, and Christopher Preston, Executive Director of Blue Lake Motors, revealed captivating insights about the brand. They discussed the design philosophy, detailed vehicle specifications, and their forward-thinking vision, captivating the audience with their passion and expertise.
Cannon Wang, MENA Regional Director of ZEEKR Technology, said: “Our vehicles stand out for their original and appealing design, embodying creativity and luxury. Additionally, our unwavering commitment to the highest safety standards distinguishes us from competitors. We conduct rigorous long-term tests to ensure compliance with local regulations, a dedication unmatched by others. Constant enhancements in areas like language support, data packages, and battery management systems ensure our vehicles meet stringent requirements. Despite prioritizing premium craftsmanship, we never compromise on performance, delivering formidable sports capabilities with acceleration from zero to 100 kilometers per hour in just 3.8 seconds, previously seen only in expensive luxury race cars. Regarding safety, our track record speaks for itself, with 210,000 units delivered worldwide and zero incidents of battery-related fires or malfunctions. This achievement is owed to our cutting-edge battery protection technology, ensuring safety in all conditions. Our vehicles undergo rigorous testing, including the European 5-star crash test, validating our commitment to excellence. Real-world incidents further demonstrate our safety standards, with customers emerging unharmed from accidents due to our robust design. Customer satisfaction and safety remain our foremost priorities, driving us to continuously raise industry standards. ZEEKR also boasts internet connectivity equipped with an e-sim for the usage of the infotainment system’s applications and over the air (OTA) updates to ensure all our clients are connected and consistently update to date.”
When addressing concerns about charging and battery range, Mr. Wang reassured customers, stating, “Charging our vehicles, such as the ZEEKR 001 and the ZEEKR X, is both efficient and convenient. The 001 boasts a range of 580 to 620 kilometers, while the X offers 440 kilometers on a single charge. Charging at home takes less than 6 hours, like charging a phone overnight. Additionally, fast charging stations can replenish your vehicle from 10% to 80% in under 40 minutes, equivalent to the time it takes to enjoy a cup of coffee. With our commitment to accessibility and convenience, electric vehicles are set to become the preferred choice for drivers worldwide.”
Christopher Preston, Executive Director, Blue Lake Motors said: “Our commitment to delivering a seamless customer experience for Qatari consumers interested in ZEEKR vehicles is paramount. With over 60 years of automotive expertise within the Al Mana Group, our culture prioritizes customer satisfaction above all else. We take full responsibility for ensuring trust and reliability throughout the entire customer journey, from pre-sales inquiries to after-sales support. Our approach involves educating customers about the innovative ZEEKR brand and providing an engaging buying experience that guarantees high satisfaction. We’re investing in dedicated facilities, technician training, and parts availability to uphold our promise of delivering a world-class experience that matches the excellence of the ZEEKR brand. I’m pleased to share details about our distribution and dealership network for ZEEKR in Qatar. We’re currently finalizing the setup of our dedicated ZEEKR House, a community hub designed to serve as both a showroom and a hospitality coffee lounge. Located in Msheireb, Doha’s sustainable district, this hub embodies our commitment to sustainability while providing a convenient space for customers to explore our vehicles and learn about electric mobility. Additionally, ZEEKR House will offer a service drop-off location, ensuring hassle-free maintenance for our customers. With an industrial zone service center, customers can conveniently drop off their vehicles at our Msheireb showroom and pick them up later in the day. This network ensures accessibility and convenience for all ZEEKR owners and enthusiasts in Qatar.”
In reference to customized ZEEKR specifications for the GCC, he noted: “We’ve meticulously adapted ZEEKR specifications for the GCC region, considering climate conditions and consumer preferences. Through extensive testing conducted last summer, we ensured our vehicles meet regional standards. Consequently, we’ve enhanced air conditioning systems and incorporated additional cooling for power packs to endure hot weather. Moreover, we’ll offer a pop-in sunshade for the panoramic sunroof, improving comfort during summer months.”
ZEEKR and Blue Lake Motors revealed the starting prices of their innovative electric vehicles: ZEEKR 001 at 229,000 QAR and ZEEKR X at 175,000 QAR. Each vehicle includes a 5-year/120,000 km car warranty and an 8-year or 160,000 km battery warranty, showcasing the brands’ dedication to customer satisfaction.
The ZEEKR 001 embodies sleekness, elegance, and power, boasting 5 Guinness World Records. Departing from conventional electric vehicles, it ignites excitement with its unique combination of sedan agility and SUV versatility, ensuring a smooth ride across all terrains. With rapid acceleration from 0 to 100 km/hr in 3.8 seconds and a short braking distance of 34.5 meters, ZEEKR prioritizes both exhilarating speed and safety. Its luxurious features, including cutting-edge technology and premium materials, elevate every journey into an indulgent experience, whether in the city or on an adventure.
Built on Geely’s Sustainable Electric Architecture (SEA), the ZEEKR X revolutionizes compact electric vehicles. Equipped with an Integrated Power Brake (IPB) system and four-wheel independent suspension, it delivers a superior driving experience, blending comfort and performance seamlessly. The intelligent four-wheel-drive system guarantees optimal traction and stability across diverse conditions. Moreover, the ZEEKR X boasts a front and rear double insulated glass ceiling, creating a panoramic skylight that offers heat insulation, sun protection, sound insulation, and a 99% UV barrier rate—perfect for Qatari drivers contending with intense summer heat.
ZEEKR is delighted to announce the opening of its showroom in the prestigious Msheireb location. Visitors can anticipate an immersive retail environment meticulously crafted to reflect the brand’s values of sophistication, excellence, and forward-thinking innovation. With its elegant design and seamless customer experience, the showroom embodies ZEEKR’s dedication to redefining automotive luxury and sustainability standards.
To experience ZEEKR’s premium craftsmanship and captivating performance firsthand, book a test drive with our team through this link.
Join Blue Lake Motors and ZEEKR at the Msheireb showroom and witness the fusion of luxury and sustainability that defines ZEEKR.
