Wael Al Sharif, general manager, The Torch Doha, takes us through the appeal factors of their property, their brand ethos, and strategies for the future.
QH: What are your brand values, something that no other hospitality player in Doha has?
Al Sharif: Our brand values encompass a unique combination of qualities that differentiate us from other hospitality players in Doha. We are driven by a proactive mindset, taking initiative with passion, motivation, and energy, prioritising tasks and consistently adding value with a positive outlook. Our commitment to creativity and innovation enables us to continuously explore new ideas and solutions to enhance the guest experience and drive business success. Building trusting relationships with effective communication is fundamental, alongside our commitment to integrity and fairness. We value talent, seize opportunities, and deliver reliable service with care for diversity and honesty at our core.
QH: What have been your expansions/refurbishments to your property in the past year? What about 2024 – any plans of modification/upscaling your property?
Al Sharif: In 2022 and 2023, we significantly upgraded The Torch hotel facilities, enhancing various aspects including rooms, suites, banquet areas, outlets, and health club. Additionally, we expanded our offerings by introducing gym facilities at Mina Hotel and Residences, boasting scenic views of the Arabian Gulf. We extended our catering services to the AFC Cup & AFC Cup U-23, catering for two stadiums and AFC head office, further solidifying our commitment to delivering exceptional hospitality experiences beyond our properties.
In 2024, we are looking to add another swimming pool at The Torch, enhance the public spaces in Al Aziziyah Boutique Hotel and upgrade two park villas with private pools giving guests even more options for relaxation and recreation. For those who enjoy a relaxed atmosphere, we are planning to introduce two new terrace shisha lounges at Mina Hotel and Residences and 21 High Street Residence. Lastly, we are preparing to launch The Torch Hospitality profile, giving the public with even more insight into our offerings and services.
QH: Where do you see your property/brand in the next 2 years?
Al Sharif: Within the next 2 years, we are looking to expand the portfolio of properties under The Torch Hospitality both in Qatar and its neighbouring countries. Through strategic partnerships and agreements, we strive to establish a strong presence in key destinations, leveraging our Qatari brand’s reputation for excellence and innovation to deliver exceptional guest experiences across the region.
QH: Talk us through the timeless business lessons that the pandemic has taught and how your property has adapted with those.
Al Sharif: The pandemic has taught timeless business lessons, including the importance of agility, resilience, and innovation. We adapted by swiftly implementing safety protocols, prioritising employee well-being, diversifying revenue streams, and engaging in community support. These actions have strengthened our resilience and prepared us to navigate future uncertainties while maintaining excellence in guest experiences and stakeholder satisfaction.
Five reasons for guests to choose The Torch Doha.
- Luxurious comfort: Our rooms and suites provide unparalleled luxury and comfort, featuring modern amenities and customisable settings via an iPad-controlled system.
- Exceptional dining: Enjoy diverse dining options with international cuisines crafted by expert chefs, catering to every taste.
- Prime location: Conveniently located near key attractions, business districts, and transportation hubs, ideal for both leisure and business travellers.
- Outstanding facilities: Experience state-of-the-art fitness and spa facilities, along with personalised concierge services, ensuring a memorable stay.
- Community engagement: We actively participate in local initiatives, allowing guests to contribute to meaningful projects during their stay.
