Mitsubishi Motors Middle East & Africa, in partnership with Qatar Automobiles Company (QAC), proudly launched the all-new Mitsubishi L200 at Rixos Premium Qetaifan North Island.
The event featured Frank Zauner, general manager of QAC; Junya Takami, president of Mitsubishi Motors Middle East and Africa; Yuichi Tagawa, sales & marketing representative for Qatar at Mitsubishi Motors Corporation; and Ahmad Firoozi, marketing manager at QAC, along with guests and media representatives.
The event underscored Mitsubishi Motors’ commitment to innovation and excellence in the Middle East, Africa, and Qatar markets. The all-new Mitsubishi L200 redefines the pickup truck segment with groundbreaking enhancements in performance and durability.
Zauner stated, “QAC continues to supply the Qatari market with the latest Mitsubishi vehicles known for their reliability, dependability, and high performance. The launch of the all-new Mitsubishi L200 marks the beginning of a new era of excellence in the automotive industry, as this light truck sets new standards in superior performance, safety, and environmental sustainability. The introduction of the all-new L200 in Qatar reflects our firm commitment to our community and aims to support the operations of businesses and individuals by offering one of the best vehicles in the light truck category. This is part of our company’s expansion and growth strategy to meet local market demands and provide optimal business solutions.”
Takami said, “Qatar is a significant market in our regional strategy, and it is known for its discerning customers who demand high quality, reliability, and advanced technology in their vehicles. Mitsubishi Motors will continue to supply the market with vehicles that meet the highest standards of safety, efficiency, and performance and severe testing.”
Tagawa said, “At Mitsubishi Motors, our aim is to awaken our customers’ spirit of adventure, to provide special experiences that go beyond everyday life, and to offer cars that ensure you return home safely no matter where you go. We strive to deliver a comfortable driving experience in any environment. The All-new L200 is a true embodiment of these goals. It is designed to be a reliable partner, especially at work sites, where its durability, capability, and utility truly shine.”
Unmatched capabilities and durability
The all-new Mitsubishi L200, engineered for tough terrains and daily challenges, features a reengineered chassis, Super Select 4WD-II, and 7 Drive Modes for various environments. Enhanced ground clearance ensures a smooth, confident ride anywhere.
Advanced safety and technology
Safety is paramount with features such as Forward Collision Mitigation, Lane Departure Warning, Blind-Spot Warning, Multi Around View Monitor, Wireless Apple CarPlay, and Android Auto. These technologies provide top-tier protection and peace of mind.
Eco-friendly design
The L200 embodies Mitsubishi’s commitment to sustainability with eco-friendly materials and engine efficiency aimed at reducing emissions without compromising performance or comfort.
Legacy of excellence
Since its debut in 1978, the Mitsubishi L200 has driven economic growth and commercial success. Its latest iteration caters to commercial, family, and recreational needs, making it the ultimate choice for any adventure.
The all-new Mitsubishi L200 combines superior capabilities, advanced safety, eco-friendly design, and a proven legacy of durability, setting new standards in the automotive industry.
The all-new Mitsubishi L200, along with a diverse lineup of Mitsubishi vehicles, is available at Qatar Automobiles Company (QAC), the authorised distributor of Mitsubishi Motors in Qatar, at showrooms on Salwa Road in Doha and in Al Khor.
