Azqa Haroon had the privilege of sitting down with Shyam Chhabria, the visionary managing director of CoCreate International. Known for redefining live entertainment and intellectual properties in Qatar and beyond, Shyam shared insights into his dynamic career, his passion for crafting unforgettable events, and how CoCreate is shaping the future of the industry. Here’s what he had to say.
QH: CoCreate International is transforming the live entertainment industry in Qatar. What’s the secret to your success in crafting unforgettable events?
Chhabria: At CoCreate International, we combine creativity, innovation, and precision. Every project begins with a vision of how it can resonate globally. By merging strategic planning with a deep understanding of audience expectations, we create impactful moments that leave a lasting impression. For us, it’s all about bringing ideas to life in ways that inspire and captivate.
QH: Your career spans over 20 years and includes collaborations with global giants. What has been your most memorable achievement so far?
Chhabria: Entertainer No.1 in Doha stands out. Organising an event of that scale, featuring Bollywood stars like Varun Dhawan and Tiger Shroff, in such tight timelines was a challenge we embraced. Seeing it sell out within a week and the audience’s incredible response made it truly unforgettable.
QH: Intellectual properties are at the core of CoCreate’s vision. Why do you think they are crucial for success in today’s entertainment industry?
Chhabria: Intellectual properties are the backbone of sustainable success. They allow us to engage different audience segments, offer unique experiences, and build lasting brand value. Whether it’s Jjust Live or Jjust Originals, IPs create opportunities to connect on a deeper level and stay relevant in a competitive market.
QH: Under your leadership, CoCreate organised the Shreya Ghoshal Live in Doha concert. What do you think makes such events resonate with audiences?
Chhabria: The key lies in curating experiences that go beyond just entertainment. It’s about understanding what the audience values—be it exceptional performances, seamless execution, or an immersive atmosphere. With every event, we aim to evoke emotion and create a sense of community.
QH: As a leader in Qatar’s live entertainment scene, how do you see the industry evolving in the coming years?
Chhabria: The Middle East, particularly Qatar, is emerging as a global hub for live entertainment. With events becoming more innovative and experiential, there’s immense potential to blend culture, technology, and storytelling. I envision Qatar setting benchmarks for immersive, world-class experiences that attract audiences from across the globe.
