HAIRAAT MARKS A NEW ERA CELEBRATING THE RICH CULTURAL TRADITION OF EQUESTRIANISM
Qatari luxury house Hairaat celebrated the success of its exclusive partnership as the Diamond Sponsor of the annual Katara International Arabian Horse Festival (KIAHF) 2023. In its third year, the event, which took place from February 1 to 11 at Katara Beach, was attended by thousands of guests who were at hand to appreciate Hairaat’s various sublime collections and collaborations.
Now completing its second year as a headline sponsor, Hairaat’s partnership with KIAHF was born out of their mutual passion for showcasing the hidden beauty and culture of the Gulf Cooperation Council.
Hairaat’s founder and designer, Nada Al Sulaiti, was invited by one of her clients to the debut KIAHF, where she was greatly inspired by the significance of horses in Qatari culture and heritage.
Instead of buying a table for potential special guests, she chose to become the event’s Diamond Sponsor, a natural step that marked the harmonious synergy and values of both brands.
Already established as one of Doha’s most sought-after luxury jewellery brands, Hairaat creates bespoke pieces that radiate Qatar’s rich culture to the world through blended jewels with a global appeal.
In its role as Diamond Sponsor, Hairaat commanded the dawn of a new era at this year’s KIAHF. Embracing the notion of how beauty can be transcendent, much like the journey of the revered Arabian horse breed, Hairaat took this opportunity to merge and become a complete Lifestyle brand. This pivot into a new direction was further celebrated with several collaborative designs and pieces specially created for KIAHF 2023.
THE MAHRA COLLECTION
Hairaat’s partnership with KIAHF was centred around embracing and representing Qatari identity, culture and heritage on the world stage. Hairaat’s Mahra collection took this one step further. Mahra — meaning a female horse under the age of one in Arabic — is a collection of intricate and feminine pieces with an equine-inspired colour palette that represents both the majestic creatures and the soft, regal beauty of jewellery for women.
With exclusive and unique pieces, the focus of this collection was transformative qualities. Hence, you will find items embellished with precious stones, diamonds and pearls and all with the ability to transform. Each piece can be worn in a multitude of ways such as a bracelet or a necklace, the wearer decides.
