Nissan Middle East introduces the “Mark Your Trail” series, highlighting athletic excellence with the Nissan X-TRAIL. This multi-episode journey features six athletes from Qatar, UAE, Bahrain, Kuwait, Jordan, and Lebanon, sharing their stories of perseverance and triumph. Each episode pairs an athlete with the versatile SUV, revealing their passion, inspiration, achievements, and the driving force behind their success. Inspired by the adventurous spirit of the X-TRAIL, the series showcases the extraordinary journeys of these athletes, while highlighting the vehicle’s innovative features tailored for both families and adventure enthusiasts.
Saleh Al Hamad Al Mana Co., Nissan’s exclusive agent in Qatar, has teamed up with squash champion Abdullah Al Tamimi for an exciting journey through his daily life in Qatar. Riding in the dynamic Nissan X-Trail, this adventure is part of the engaging “Nissan Mark Your Trail” series, highlighting Qatar’s best and its sporting icons.
In line with Nissan’s ‘Defy Ordinary’ ethos, Al-Tamimi shares how the X-Trail propels him to new heights. Driving through Doha showcases the city’s beauty, akin to the intensity of squash. The sport demands quick reflexes, speed, and strategic thinking, inspiring athletes to surpass limits and leave a lasting impact. Nissan’s series reflects six diverse sports, including skiing, equestrianism, parkour, squash, gymnastics, and cycling, showcasing champions’ unique talents and their pursuit of excellence and inspiration.
Offered as a multi-episode series, each installment offers viewers an exclusive look into the lives of the region’s sports icons. The series delves into their motivations for success and illustrates how the Nissan X-TRAIL enables them to surpass expectations and break barriers.
Thierry Sabbagh, Divisional Vice President, President Middle East, KSA – Nissan, INFINITI, said: “Mark Your Trail embodies Nissan’s commitment to pushing boundaries and inspiring individuals to pursue their passions. Through this series, we celebrate the spirit of perseverance and drive to defy ordinary, showcased against the backdrop of the all-new Nissan X-TRAIL. Each episode is a testament to our dedication to providing innovative vehicles that empower people to explore and enrich their lives in remarkable ways.”
Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., expressed his excitement about the partnership with Qatar’s squash hero. He stated, “Partnering with Abdullah Al-Tamimi, a dedicated athlete who has experienced a remarkable rise since turning professional in 2011, is truly a dream come true. The Nissan X-TRAIL, a preferred family vehicle, is a perfect match for his dynamic lifestyle and ambitious goals. It offers exceptional performance, safety, and precise handling, making every journey an inspiring adventure.”
Nissan conceptualized the series to reflect six unique sports, including skiing, equestrianism, parkour, squash, gymnastics, and cycling. From the slopes to the streets, from saddle to court, champions showcased their unique talents and shared their common goal, to excel, inspire, and leave their mark.
The Nissan Mark Your Trail series is available to watch on the Nissan Middle East YouTube channel, featuring the following episodes:
- Skiing: In the premiere episode, Nour Kairouz (@nourkeirouz), Lebanese Cross Country Ski Champion goes on an exhilarating journey where each swift twist and turn is a brushstroke of art, delivered with precision.
- Parkour: Mohammad Alattar (@mo_alattar) delves into the heart-pounding world of parkour, transforming Kuwait’s cityscape into his own playground.
- Equestrian: Bahrain’s Manal Fakhrawi (@m_fakhrawi), a two-time participant at the World Endurance Championship, showcases the extraordinary bond between herself and her steadfast steed.
- Squash: Qatari squash ace Abdullah Al Tamimi (@abdullatamimi) delivers a dynamic display of inspiration in a gripping squash-focused episode.
- Gymnastics: World champion Ahmad Abu Al-Soud (@ahmadabualsoudd) gracefully navigates the world of gymnastics, pushing the boundaries of the sport in Jordan with elegant movement.
- Cycling: The final episode revs up the excitement as Emirati multi-talent athlete Abdullah Al-Hattawi (@hollandi123) recounts his exhilarating journey, and the adrenaline-fueled triumphs that have defined his illustrious career.
Praised for its customization options, the X-TRAIL has earned a reputation for allowing customers to tailor their vehicle to suit their needs. A broad range of aesthetic and practical upgrades has resonated deeply with customers across the region, enhancing both the style and functionality of this Premium Urban Crossover.
The 2024 Nissan X-TRAIL boasts a range of leading-edge features and the Nissan Intelligent Mobility suite, ensuring a safer and more connected driving experience. Available across Nissan’s partner network in the Middle East, the X-Trail comes in four trim levels (S, SV, N-TREK, SL), with options for 2WD or 4WD configurations and 5-seater or 7-seater setups.
All X-Trail models are accessible at Saleh Al Hamad Al Mana Co., Nissan’s exclusive agent in Qatar, with showrooms conveniently located on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa, and Al Khor. Book your test drive today by visiting one of our showrooms or calling +974 800 0505.
