In conversation with Sara Naveed, Azhar Sajan, director, Casa Milano talks us through the company’s business expansion and scope, and the effective “raw materials” it uses – meticulous craftsmanship, innovation, the legacy of the brands that it partners with, in a seamless blend of functionality & aesthetics; technology & fine design, weaving in versatility, innovation, and customisation.
QH: What prompted Casa Milano’s expansion into a full range of home solutions?
Sajan: Casa Milano’s expansion into a full range of home solutions was driven by a vision to redefine elevated living and meet the growing interest among residents in renovating their homes with diverse and luxurious design trends. The opening of the new showroom in Doha, spanning 2,700 square meters, marks a significant step in our journey from being a renowned luxury sanitary ware and tiles brand to becoming a comprehensive home solutions destination. Our aim is to bring the art of luxe living into every home, offering an immersive experience that transcends traditional retail spaces.
QH: How does Casa Milano select its exclusive brands and designs?
Sajan: Casa Milano’s selection process for exclusive brands and designs is meticulous, focusing on craftsmanship, innovation, and the legacy of the brands. We partner with prestigious brands such as Italgraniti, Glass Design, Devon & Devon, and Tonino Lamborghini, among others, to offer products that represent the pinnacle of luxury and design. Our criteria include the uniqueness of design, the quality of materials, and the ability to blend timeless Italian aesthetics with modern functionality, ensuring that each product meets our high standards for luxury and sophistication.
QH: How does Casa Milano blend Italian design with modern technology?
Sajan: At Casa Milano, blending design with modern technology is at the core of our philosophy. Our showroom in Doha showcases this fusion by presenting products that embody the elegance and artistry of Italian design while incorporating the latest innovations in home solutions. Whether it’s luxury sanitary ware, tiles, kitchens, or flooring, each piece reflects this synergy, offering customers not only a product but an experience that enhances their living spaces with beauty, functionality, and cutting-edge technology.
QH: How does Casa Milano enhance customer experience with design mock-ups?
Sajan: Casa Milano enhances the customer experience by offering 54 design mock-ups in our showroom, allowing customers to visualise their chosen designs in a tangible form before turning them into reality. This hands-on approach helps in bridging the gap between imagination and practical application, enabling customers to explore and interact with different layouts, materials, and styles. By providing a visual preview, we empower our customers to make informed decisions tailored to their personal taste and the unique requirements of their living spaces.
QH: What strategies does Casa Milano use to meet Qatar’s diverse design preferences?
Sajan: To meet Qatar’s diverse design preferences, Casa Milano employs a strategy focused on offering a wide range of meticulously crafted products that cater for the varied tastes and design aspirations of our customers. Understanding the unique blend of traditional and contemporary design preferences in Qatar, our selection process prioritises versatility, innovation, and customisation. By showcasing exclusive brands and designs that range from classic Italian elegance to modern sophistication, and by providing personalised design mock-ups, Casa Milano addresses the distinct preferences and requirements of the Qatari market. Furthermore, our commitment to bringing the latest global innovations in the home solutions industry to Qatar ensures that our customers have access to the forefront of design trends and technologies.
