ZEGNA FW24 campaign: A return to Oasi Zegna with Mads Mikkelsen and Wu Lei

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ZEGNA’s Fall/Winter 2024 campaign features global ambassadors Mads Mikkelsen and Wu Lei as they reconnect with nature at Oasi Zegna, the brand’s birthplace. Shot in the Italian Alps, the campaign highlights the Oasi Cashmere collection and the iconic 232 Road Brand Mark, symbolising ZEGNA’s heritage.

Alessandro Sartori’s artistic direction shines through the luxury leisurewear pieces, including the “Il Conte” jacket and Triple Stitch Monte shoe. The campaign was celebrated globally at “VILLA ZEGNA” in New York, with exclusive events honouring the brand’s legacy and craftsmanship..
Available at ZEGNA Boutique, The Gate Mall, Doha, Qatar

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