Omni The Label, founded by a European expat with over two decades in the Middle East, debuted at the Paris Fashion Week.
This brand reflects a deep admiration for Arabic culture blended with European designs, born from the desire to meet expats’ fashion needs in the Middle East. It uniquely combines motivational Arabic calligraphy with high-quality European craftsmanship, making each piece a symbol of confidence and cultural harmony. Materials are sourced from top Italian producers, with garments made in Europe and Arabic embroidery added in Qatar, highlighting a commitment to quality and cross-cultural appreciation.
Omni The Label’s “Cultural Harmony” collection, debuted at the Paris Fashion Week, featured its first jewellery piece, an 18k gold Arabic Batoolah necklace, and introduced new items such as a cashmere-feel scarf and a silky abaya with Arabic calligraphy. The collection also highlights bestsellers such as the versatile black linen abaya and the camel brown kaftan. Two new abayas, one with Arabic falcon hoods and another, a summer style with calligraphy, were unveiled. Gaining acclaim for its unique designs, including features in Vogue (UK edition), the brand aims to challenge stereotypes and promote cultural exchange through its mix of Middle Eastern traditions and contemporary fashion.
The latest collection, spotlighting the Paris runway, is a tribute to Arabic calligraphy’s elegance, with the brand’s philosophy, “Clothes with meaning, style that sets you apart. Effortlessly,” capturing the collection’s spirit.
The spotlight was on the creations rather than the creator at Omni The Label, letting the garments themselves narrate the story of cultural blend and creativity.
Fashion enthusiasts, industry leaders, and a global audience were welcomed by Omni The Label to experience the seamless blend of cultures at Paris Fashion Week. The brand can be explored at 43 Rue Etienne Marcel or collections browsed, for worldwide shipping, at www.omnithelabel.com.
Social Media:
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