Blue Lake Motors, a subsidiary of Al Mana Holding, collaborated with the esteemed premium electric automobile brand ZEEKR to host an esteemed official brand launch event at the sophisticated Barahat Msheireb, located in the vibrant heart of Msheireb downtown.
VIPs and media were warmly invited to explore ZEEKR’s avant-garde design world. The event showcased the sleek ZEEKR 001 and ZEEKR X electric vehicle models, impressing guests with ZEEKR’s innovative automotive vision.
ZEEKR unveiled its new tagline, ‘We’ll Take It from Here,’ affirming its leadership in electric mobility. Guests explored the innovative ZEEKR 001 and ZEEKR X models, witnessing ZEEKR’s commitment to excellence. Amid anticipation, ZEEKR showcased its pioneering spirit, setting new standards in electric vehicles.
Hisham Saleh Al Mana, Chairman and Managing Director of Al Mana Holding, reflected on the event, stating: “This gathering epitomizes the harmonious fusion of our respective enterprises, dedicated to transcending conventional limits of innovation, bestowing luxury, and embracing environmental stewardship. Our aim with this event is to ignite a spark within Qatar’s discerning motorists, urging them to embark on a fresh journey towards a more sustainable tomorrow.”
Christopher Preston, Executive Director, Blue Lake Motors said: “We are excited to unveil the ZEEKR brand, vehicles, and design ethos to Qatar’s discerning customers. As part of a carefully curated series of exclusive events and personalized test-drive opportunities, motor enthusiasts can fully experience the future of electric mobility firsthand. These initiatives are not only aimed at raising awareness about the numerous benefits of electric vehicles but also at advocating for the widespread adoption of sustainable transportation solutions across Qatar, contributing to a greener and more sustainable future.”
Cannon Wang, MENA Regional Director, ZEEKR Technology commented: ” We are thrilled to reveal our new brand tagline, ‘We’ll Take It from Here,’ to the people of Qatar. This bold declaration embodies our dedication to ongoing advancement and unwavering pursuit of excellence. Serving as a beacon for our brand, it symbolizes our resolute commitment to forging the path towards sustainable mobility. Our pledge is clear: we are fully dedicated to spearheading the movement towards a greener future, where innovation and environmental stewardship are inseparable.”
The event provided an exclusive preview of automotive innovation, featuring insightful discussions, dynamic demonstrations, and thrilling test drives against Qatar’s dynamic automotive scene. Leading the charge towards automotive excellence, ZEEKR and Blue Lake Motors revealed the starting prices of their groundbreaking electric vehicles: the ZEEKR 001 at 229,000 QAR and the luxurious ZEEKR X at 175,000 QAR. Both vehicles offer a 5-year/120kms car warranty and an 8-year/160kms battery warranty, showcasing the brands’ dedication to customer satisfaction.
ZEEKR’s latest car models are designed to alleviate range anxiety with impressive driving ranges. The ZEEKR 001 achieves up to 620 kilometers WLTP in a single charge, while the ZEEKR X offers up to 440 kilometers WLTP. These ranges comfortably cover the length of Al Majd Road, Qatar’s longest highway at 195 kilometers, with a round trip on a single charge. Additionally, both models feature advanced technology such as over-the-air updates, internet connectivity, and Advanced Driver Assistance Systems (ADAS), marking them as cutting-edge vehicles.
The ZEEKR 001 captivates with its sleek design and formidable performance, holding 5 Guinness World Records and redefining the concept of electric vehicles. Seamlessly blending sedan agility with SUV versatility, it promises exhilarating journeys across all terrains with rapid acceleration and advanced safety features.
Its luxurious interior, equipped with cutting-edge technology and premium materials, ensures every ride is indulgent and serene, whether in the city or on long trips.
Meanwhile, the ZEEKR X, built on Geely’s Sustainable Electric Architecture, sets a new benchmark for compact electric vehicles, offering ample space, impressive performance, and intelligent functionality without compromising on sustainability.
With its Integrated Power Brake system and four-wheel independent suspension, the ZEEKR X offers a superior driving experience, balancing comfort and performance flawlessly. Its intelligent four-wheel-drive system adapts seamlessly to various road conditions, ensuring optimal traction and stability.
Featuring a front and rear double insulated glass ceiling, the ZEEKR X boasts a 1.21m2 panoramic skylight, offering heat insulation, sun protection, sound insulation, and a UV barrier rate of 99%, shielding drivers from Qatar’s intense summer heat.
ZEEKR’s avant-garde electric vehicles have garnered global acclaim, blending captivating aesthetics with cutting-edge technology and exceptional performance. Committed to sustainability, Blue Lake Motors continues to deliver luxury and eco-friendly electric vehicles to its esteemed clientele.
Expressing gratitude to Qatar, ZEEKR is thrilled with its showroom at Msheireb, offering an immersive retail environment reflecting sophistication, excellence, and innovation. From its elegant design to seamless customer experience, the showroom embodies ZEEKR’s commitment to automotive luxury and sustainability.
Experience the epitome of luxury and sustainability with ZEEKR. Book your test drive now to witness premium craftsmanship and captivating performance firsthand. Join the Msheireb showroom for an exclusive experience.
