In conversation with Ghanim AlSulaiti
Why an organic beauty brand?
We believe in the power and purity of nature. Our ethos is rooted in the philosophy that beauty and wellness should harmonise with the natural world, not work against it and it is here that we saw an opportunity to fill a gap in the market for products that are not only effective but also conscientiously created with the environment and our customers’ health in mind. Organic ingredients – free as they are from harmful pesticides and chemicals – offer a purer, more sustainable option for skincare and beauty routines. This aligns with our commitment to promoting wellness that radiates from the inside out, fostering a deeper connection between our customers and the natural world.
Product design inspiration?
Our design choices are inspired by the natural beauty and diversity of the botanical world. We draw inspiration from the colours, textures, and forms found in nature, aiming to reflect the elegance and simplicity of planet earth in our packaging and product designs. Sustainability is at the heart of our design philosophy; therefore, we opt for minimalistic, eco-friendly packaging that reduces waste and environmental impact. We believe that beauty products should be a joy to use and possess, enhancing the everyday ritual of self-care with designs that inspire and uplift.
Label in 24 months?
In 24 months, we envision Botany, our vegan alchemist brand, expanding its presence both locally and internationally. We aim to grow our product line to include a wider range of beauty and wellness offerings, each embodying our core values of sustainability, efficacy, and organic purity. We are also committed to deepening our sustainability practices, exploring innovative, eco-friendly packaging solutions, and fostering partnerships with like-minded suppliers and communities. Education will play a pivotal role in our journey, as we strive to raise awareness about the benefits of organic, vegan beauty care. Ultimately, we see Botany not just as a brand, but as a movement towards a more conscious, eco-centric approach to beauty and wellness.
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Website: www.enbatholdings.com
